The Power of YouTube SEO

By Mike Liebner • on August 6, 2013

The Power of YouTube SEO & How To Create It

YouTube is of course the #2 search engine in the world and owned by Google – the #1 search engine in the world. Even though YouTube is the #2 search engine it is incredibly popular, yet it has less results than Google making it easier to compete on.

Oh and YouTube videos frequently appear in Google Universal Search, which is handy because videos that appear in search are far more likely to gain clicks than standard URLs.

Use Your Meta Data

The titles, tags, descriptions and Closed Captions are perhaps the most influential pieces of information for search engines. Search engines frequently use this information to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate information as well as keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results.

Sitemap Your Video

If you are aiming to marketing your video on a blog or landing page ensure that you have sitemapped the videos location on your site via Google Webmaster tools. This helps Google index your video and commands it to include the video in relevant search results.

Socialise With Your Video

YouTube offers a great array of social interaction for users. You can message, comment, video respond, like, dislike, friend and subscribe users and their content. Being an active user will help to gain your content more views and generate a higher percentage of user interaction with said content, which will in turn put you on good terms with YouTube’s search engine. YouTube’s search engine plays a big role in Google’s search results too so it’s always best to stay on its good side.

Get Involved With Social Media

YouTube allows a staggering amount of integration with social media sites such as Facebook and Twitter, enabling you to spread your online activity further and get your Internet video content popular on a number of social media sites. By doing so your content will be flagged by Google as a video that users are/should be searching for, and therefore it will prioritize it in the search engine results.

Update Your Content

Just because your old video content may have served its purpose and might not be enjoying as much popularity as it once did, doesn’t mean it’s not of use. In fact it gives you a great opportunity to put some fresh life into. Updating your old content, whether it’s a title change or adding closed captions will deem the content as new once again. YouTube will favour content that is regularly maintained on its site and push it higher up its search rankings, which will once again have a huge stake in the results Google provides.

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

Thanks for the great video on Youtube Andy!







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